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AD/SMM, New product launch lead and CBL

POSITION SUMMARY

Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities

Portfolio Management

• Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
• Lead the TA growth initiatives
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
• Interface with WWT to gain support
• Forecast portfolio performance and track progress towards target
• Prepare report for internal communication

Organization Effectiveness and People Development

• Assist CTAL to develop effective team structure to support the growth of business
• Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs
• Develop subordinates through coaching and training programs to deliver results

Resource Management

• Lead team in the TA portfolio (or big strategic brand) budget planning and control
• Allocate and manage in country portfolio budget and evaluate P