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工作職責(zé):
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SENIOR MAREKTING MANAGER
POSITION DESCRIPTION


POSITION SUMMARY

Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and？ global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities
Portfolio Management
Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
Lead the TA growth initiatives
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc ？to get alignment
Interface with WWT to gain support
Forecast portfolio performance and track progress towards target
Prepare report for internal communication


Organization Effectiveness and People Development
Assist CTAL to develop effective team structure to support the growth of business
Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs
Develop subordinates through coaching and training programs to deliver results


Resource Management
Lead team in the TA portfolio (or big strategic brand) ？budget planning and control
Allocate and manage in country portfolio budget and evaluate P